GAZELA is a soft, light and refreshing Vinho Verde that goes well with life. GAZELA is an
uncompromising wine, a renewed classic that confirms all the region’s potential to create light
and engaging wines, ideal for everyday drinking.
The pressure and intensity of modern life require moments of relaxation in which one can recover strength and enjoy life’s good moments. GAZELA is one such fascinating point of balance, a state of freshness and well-being that re-launches the company of friends, family, joy, passion, in a word, to be at ease with life.
Leo Burnett were in charge of GAZELA’S media and outdoor campaigns. Based on the brand’s attributes and on its new packaging, the campaign’s claim arose naturally: “GAZELA goes well with life”.
Refreshing, light and young, the campaign aims at creating a flavour-rich drink appeal.
The advertising film, in its various formats, recalls things that go well with oneself, with one’s friends, with one’s family, with the seaside, with partying, all things that go well with life. Such as GAZELA.
At about 3.5 million euros, this is the largest investment ever in a media campaign for a wine in Portugal, a figure that is even more relevant if seen in the context of the Vinho Verde segment. It is also a reflection of Sogrape's focus on the creation of strong brands.
